Are You Meeting Job Seekers’ Expectations When it Comes to Company Values?

How often do you schedule an interview with a job candidate only to have them not show up? If you’re like most hiring professionals in the retail and hospitality industries, this situation occurs more often than you’d like. Between the time they apply for the job and the time an offer is made, something is scaring candidates off.

To find out what’s causing candidates to drop out of the hiring process, we looked at job seekers’ processes for researching job opportunities and employers. Knowing what aspects of an organization's reputation matter most to job seekers can help hiring professionals craft a stronger employer brand.

We surveyed 750 full-time employees in the retail and hospitality industries and asked about their job search habits, as well as what their reactions would be after finding out a company they applied at was facing a scandal.

Their responses helped us identify what candidates value the most and will help you determine what aspects of your employer brand to focus on. Once job seekers are sure your company’s morals align with their own, they’ll have no reason to drop out of the hiring process.

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